WEBSITE USABILITY
Usability testing is the key to converting more customers with no additional marketing spend
​In today’s fast-paced digital world, your website and app must do more than just function—they must convert. Usability testing and digital experience analysis are the keys to unlocking higher sales by ensuring your platforms are intuitive, engaging, and optimized for every user journey. By identifying pain points, streamlining navigation, and tailoring experiences to your audience, you can turn clicks into revenue. Invest in usability studies get more bang from your marketing buck.
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Descriptions
We specialize in optimizing website usability to create seamless, user-friendly experiences that drive engagement and conversions. Our expert team conducts comprehensive usability audits to identify areas for improvement, ensuring your website is intuitive, accessible, and easy to navigate.
We focus on enhancing the overall user experience, making it easier for visitors to find information and take action. Let us help you create a website that not only looks great but performs even better.
Improved User Experience (UX)
Increased Engagement
Optimized Conversion Rates
Mobile and Desktop Optimization
Accessible Design
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Unlock Astonishing Results with Just 6 Simple Steps!
HOW IT WORKS
Initial Consultation & Discovery
We begin by understanding your business goals, target audience, and website objectives.
Optimization Plan
Based on audit findings, we develop a tailored optimization plan to enhance navigation, content accessibility, and user engagement.
Usability Audit & Analysis
Our team conducts a thorough review of your website’s design, structure, and performance to identify usability issues.
Implementation
& Testing
Our team implements the changes, followed by A/B testing and usability trials to ensure the adjustments meet your goals.
User Behavior Research
We gather insights through tools like heatmaps, user surveys, and session recordings to understand how visitors interact with your site.
Ongoing Monitoring & Refinement
​We continuously track performance metrics, user feedback, and analytics to refine the user experience over time.
| USER EXPERIENCE (UX) OPTIMIZATION | WEBSITE USABILITY TESTING | RESPONSIVE WEB DESIGN
05
Implementation & Testing
03
User Behavior Research
01
Consultation & Discovery
04
Optimization Strategy Development
02
Usability Audit & Analysis
Our Process
STEPS
06
Ongoing Monitoring & Refinement
NADIA DALBANI - PRIVILLE
"A regular content marketing challenge we struggle with is trying to find talented copywriters in the region. Working with Rosie and the team has been a complete game-changer for us."
POONAM GUPTA
Digital Transforamation | HSBC
Rosie, DIgital Qube’s CEO, managed our Digital Customer Experience team at HSBC. It was a great learning experience - she brings a wealth of experience in customer journeys and UI/UX. She always worked out creative solutions that were customer centric and kept the Bank's objectives in mind. We worked on key projects such as the HSBC Premier revamp, innovative Mortgage calculator and the overall HSBC.co.uk redesign.
TRACEY ARENA,
YAS BAY
"The team guided us through the content development process and made sure all the pages were ready for launch!"
DON'T JUST BUILD A WEBSITE,
BUILD AN EXPERIENCE!
We understand how to create a digital journey that will deliver a
flawless customer experience
Our Managing Director has run major Digital Experience projects with the world's leading brands such as HSBC and Lloyds. There is a direct correlation between online sales and online experience! Enhance your experience and double your sales!
The cornerstones: seamless experience, flawless design
Digital Qube not only gives you a presentable website, but a website that enriches user experiences. Our focus on user experience and interface depends mainly on three components:
USABILITY
A well-laid out website increases accessability and interactions. The resposiveness of the design and the consistency of the page gives a positive and satisfying experience to the user.
READABILITY
Digital Qube ensures that the content on the website is not only readable to the user, but to the search engines as well. The content is optimised for search engines, thereby improving the website's performance.
NAVIGABILITY
Digital Qube ensures the website landscape is easily navigable and highly interactive. We work towards declining bounce rates and improving the number of sessions through content and design.
WHAT PEOPLE SAY
THE WISHING TREE TEAM
"Thank you Rosie and team for the impressive experience, from the initial consultation to the concept proposal and delivery, you have creatively exceeded our expectations. We are looking forward to future collaboration."
NADIA DALBANI - PRIVILLE
"A regular content marketing challenge we struggle with is trying to find talented copywriters in the region. Working with Rosie and the team has been a complete game-changer for us."
TRACEY
ARENA, YAS BAY
"The team guided us through the content development process and made sure all the pages were ready for launch!"
OUR WEBSITE USABILITY PROCESS
Evaluate a website’s usability from the customer’s perspective.
1
Increase the number of website users who convert to customers.
5
Recommend the changes to make the website more user friendly.
2
Optimise pages to improve search engine listings.
6
Outline ways in which the company can increase website performance.
3
Design website journeys to support new product development.
7
Improving the copy, design and communication techniques.
4
Enhance overall customer experience through optimization.
8
JUST A FEW EXAMPLES
OF OUR WEBSITE WORK
Our Managing Director, Rosie Seldon headed up the website digital experience for HSBC and implemented these usability strategies for companies in the UAE.