Search Engine Optimisation 12 Month Programme

Digital Qube will run a continual SEO programme for your business to make sure you are picked up on all types of Search results including AI.

12 Month Programme for SEO

Focus Area

Priority

Purpose

Technical SEO

Conduct a comprehensive site audit to evaluate current SEO health and establish a baseline SEO score. Identify errors, indexation issues, and opportunities for technical improvements.

High

To establish a benchmark SEO score, uncover hidden technical issues, and create a roadmap for improvement.

Website Content SEO

Create and structure high-quality, keyword-aligned content that matches search intent and improves engagement. Align with brand tone and clarity.

High

To drive engagement, time on page, and rankings through valuable content.

Meta Data Optimization

Optimize page titles, meta descriptions, and structured data to enhance visibility in search results and improve click-through rates.

High

To improve search engine visibility and user click-through rates.

Mobile SEO

Improve usability and performance on mobile devices by ensuring responsiveness, load speed, and a streamlined experience across all screen sizes.

High

To ensure accessibility and performance across mobile devices, critical for SEO and user retention.

Local SEO

Ensure visibility in local searches by optimizing Google Business Profiles, creating localized content, and managing NAP consistency across directories.

Medium

To dominate regional search results and attract nearby, high-intent traffic.

Off-Page SEO

Build a credible backlink profile through strategic partnerships, high-quality content promotion, and leveraging PR or digital outreach strategies.

Medium

To build domain authority and improve organic rankings through trust signals.

Analytics & Reporting

Set up monthly analytics for SEO performance, and measure outcomes. Generate insights for continuous improvement.

High

To inform decision-making and demonstrate SEO ROI.

Keyword Research Strategy

Identify relevant, high-volume keywords with clear intent to guide content creation and SEO priorities. Segment by funnel stage and opportunity size.

High

To align content strategy with demand and improve organic reach.

Content Clustering

Group related content into thematic clusters around cornerstone pages. Improve topical authority and internal linking.

Medium

To increase relevance and authority across priority themes and topics.

UX & Conversion Optimization

Enhance on-page layouts, site navigation, and calls to action to boost user satisfaction and increase conversions from organic traffic.

Medium

To increase conversion rate and improve performance of landing pages.

Competitor Benchmarking

Track competitors' rankings, content strategy, and backlink profiles to identify gaps and opportunities in your own SEO approach.

Medium

To stay competitive and agile in SEO strategy execution.

High Authority Content Programme

Produce UAE-specific, deeply informative, high-authority articles targeting fractional property investment. Position your brand as the go-to expert in the field.

High

To lead thought leadership in the UAE market and dominate niche-specific search results.

Monthly Reporting & SEO Performance Tracking

Set up monthly reporting dashboards that track keyword rankings, organic traffic, bounce rates, and goal conversions. Regularly review to refine strategy.

High

To ensure continuous performance evaluation, track SEO progress, and enable agile adjustments based on data.

SEO Content Programme

Create a batch of 50 articles to create an SEO Hub

High

To dominate the top position for niche-specific search phrases.

AI

Optimise your site for AI engines

High

To ensure you are picked up by AI platforms as well as Search platforms

Image SEO

Run a programme to name and label all your images

High

To ensure you are picked up by Image Search

Video SEO

Run a programme to name and label all your videos

High

To ensure you are picked up by Video Search

Social media SEO

Create guidelines for the social media team to encourage them to also optimse their posts and videos for SEO and AI searches

High

To ensure your social media also adds to your ranking score

CODING. CREATIVITY. CUSTOMER EXPERIENCE

Working with the worlds top brands to create impactful websites. From Google to HSBC. From the Grand Prix, to the Jumeriah Hotel Group. We create impactful content and build dynamic websites. At the heart of everything we do, is a focus on the customer experience.

Our philosophy is to use the most innovative and impactful ways of building brand equity by mapping out the customer journey, maximising customer experience, developing personas and tracking important KPIs and targets.

Why use Digital Qube?

Our customer-centric approach

Our team have supported some of the biggest names in Abu Dhabi, Dubai and London with their content management and website creation, including:

YasMarinaCircuit.com
Etihad.com
Aldana.com.bh
HSBC.co.uk
Lloyds.co.uk
AbuDhabiGP.com

The team has helped many start-ups launch their first website in the UAE, thereby raising visibility and driving brand awareness. These include:

discovermedics.com
ai-uae.com
miracle-glass.com

We kick off our projects with a brand workshop to gain an in-depth understanding of your brand, customer segmentation, customer needs and customer journey.

The team is fast to respond and has a highly experienced team of specialists with skills that are hard to find in the market place. Contact us to ensure a successful launch into the UAE.

Our Services

We believe in supporting:

Custom Layout
Responsive design
Faster loadtimes
Strong Customer Experience
Quick Response Time
Design thinking
Mobile first
E-Commerce Development
Update Exsiting Content

Hosting and Security
Website Navigation
Content Development
Copywriting
Content Management
Content uploading
UI and UX
Digital Design
Arabic
UAT

WHAT PEOPLE SAY

PROCESS

CUSTOMER JOURNEY

Simple diagrams showing the journeys that customers take through the website.

KEY

MESSAGES

Key messages communicated to the customers through the website.

NAVIGATION

MAP

Ensure items on the website are easily navigable and accessible to the users.

UX UI

Ensure user experience and interface specifications are met and wire-frames designed.

PAGE

CONTENT

Ensure the text on the website is not just user-friendly but optimized for search engines as well.

IMAGES

Have high-quality and optimized images on the website for visual enhancement and fast loadtime.

TEMPLATES

IN CMS

Offer the best templates that stay consistent with the brand and ensure website usability.

SIGN OFF BY

MANAGEMENT

All elements and content on the website are tested and approved by internal teams.

The coding of the website is then initiated and the developers start on building the website.

BUILD HTML

AND CMS

UAT
TESTING

The website is then tested for quality assurance and to ensure it is free of any bugs.

CUSTOMER

TESTING

Functional issues tested and to ensure it is optimal for real time users.

GO LIVE

Once approval is received from the client, the website is made live.

WEBSITE BUILD PROCESS

Agnieszka Grodzka
Digital Marketing Manager, HSBC

"We have been accountable for worldwide digital projects for HSBC, working under significant time and result pressure. Rosie led the team by example, showing strong delivery focus and strategic mindset. Her unique digital marketing experience and fantastic analytical skills helped the team to go the extra mile and deliver our busy agenda in a way which exceeded stakeholders' expectations."

Charlotte Ibbetson

Marketing Consultant

"Wonderful team to work with – super efficient, very knowledgable and really friendly!"

PACKAGES

Simple 3 page website with lead form.

LEAD GENERATION

10 responsive pages optimized for mobile.

STARTER SITE

Corporate site with high-quality copy and design.

ECOMMERCE

Corporate site with high quality copy and design.

BESPOKE

JUST A FEW EXAMPLES

WEBSITE PROJECTS WE HAVE BEEN PART OF

al-dana

Website Development

Website Design & Branding

Website Design