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//Digital Marketing Manager

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Location: Abu Dhabi and Dubai
Duration: Full time/Part time/Freelance/Remote
Contract or Employee with Visa

The Digital Marketing Manager will manage and implement marketing campaigns including campaign execution, monitoring and reporting for well-known UAE brands.

Operational

Digital Experience

  • Extending campaigns into digital channels - owned and paid.

  • Working alongside the Customer Engagement digital marketing and platforms team to build and execute 'loyalty' campaigns.

  • Work alongside Enterprise Analytics to produce reports for campaign performance and member behaviour in digital touchpoints.

  • Engage with our media agency to brief and define paid media plans.

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Social Media

  • ​Experience with Facebook and Google advertising, plus the Adobe Experience Manager, Adobe Target & Adobe Analytics.

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Industry Knowledge

  • Strong industry knowledge to support new channel expansion.

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Relationship Management

  • Engage with creative and direct marketing agencies for the briefing, ideation and delivery of digital media assets.

  • Support 'platforms' team with content updates on client websites.

  • It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.

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Digital Reporting

  • Analyse and prepare accurate digital campaign performance reports.

  • Develop and maintain strong stakeholder relationships.

  • Ability to work closely with various teams and support delivering best in market loyalty campaigns.

Personal Specification

Other Requirements

Language

  • Demonstrated experience creating, implementing and monitoring digital campaigns.

  • Weekly reporting on digital campaign performance.

  • Ability to work with multicultural teams in a professional manner.

  • PowerPoint and Excel.

  • Ability to interpret reports from Google, Facebook and Adobe analytics.

  • Excellent English – spoken and written

Minimum Experience
Educational Qualifications
Technical Knowledge

Skills and Abilities

Experience of running Digital Marketing campaigns 
Diploma level as a minimum
Experience with Search Engine Marketing (SEM) and knowledge of search Engine Optimization (SEO) is an advantage

  • Digital knowledge of the interaction of paid, owned and earned media.

  • Digital experience managing digital ad campaigns and reporting.

  • Ability to translate and communicate data into actionable items.

  • Excellent analytical and project management skills.

  • Strong relationship management skills with Internal and External stakeholders – is a must.

  • High attention to detail.

  • Ability to write copy is an advantage.

  • Liaising with media agency collating and delivering creative assets.

  • Ability to learn and work with Adobe Experience Manager, Adobe Target & Adobe Analytics.

  • Ability to work under tight deadlines. • Strong communication skills.

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