DIGITAL
MARKETING
Use Digital Channels to boost and brand your
business.
Course Overview
Understand key performance indicators (KPIs) for digital marketing
Learn how to build effective KPI models, forecasting techniques, and ad models
Explore successful lead generation campaign strategies
Develop marketing plans incorporating key lead generation techniques
Analyze customer funnels and journeys
Gain expertise in using paid media ads on Meta platforms (Facebook and Instagram)
Understand ad targeting, budgeting, and performance tracking
Learn techniques for organic growth on social media platforms
Master content creation strategies that drive engagement Understand the various Google advertising options (YouTube, Search, Shopping
Develop skills to create and manage Google ad campaigns effectively
Why Apply?
Led by our CEO and accredited Google Trainer Rosie Seldon, this four-session training programme is designed to empower you with essential digital marketing skills specifically aimed at boosting lead generation. Each session blends theory with hands-on activities, allowing you to apply what you learn directly to your projects. As a result, you can expect to see an increase in business leads and a more effective marketing strategy tailored to your needs. This course is not just about learning—it's about transforming your approach to drive real results
Who is this course for?
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Senior Leaders grappling with the unknown opportunities with lead generation and META Facebook tools
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Middle Managers wanting to gain insights into the potential applications of running campaigns on META Facebook and Google Ads.
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Professionals from all industries are welcome to create a dynamic learning environment
UPCOMING SESSIONS
01
4 Virtual Sessions
ONLINE
6-9 pm
02
4 Sessions
IN PERSON
9-12 pm
03
Bespoke courses for Companies
IN PERSON OR ONLINE
9am-12pm, 1-4pm and/or 5-8pm
Email: training@digital-qube.com
Location
Abu Dhabi, Yas Creative Hub - opposite Yas Masjid - Yas Island - Yas West - Abu Dhabi - United Arab Emirates
Other dates available in person and online, contact training@digital-qube.com
for further details.
Topics Covered
1
Session One
KPI's and Marketing Strategy & Planning
INTRODUCTION TO KPI's
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Definition and importance in digital marketing
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Key metrics for measuring lead generation success
BUILDING KPI MODELS -
Step-by-step guide to creating KPI frameworks
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Techniques for forecasting and ad modeling
LEAD GENERATION CAMPAIGNS -
Key components of successful campaigns
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Best practices and case studies
MARKETING PLANNING -
Structure of an effective marketing plan
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Incorporating lead generation techniques
UNDERSTANDING CUSTOMER FUNNELS -
Stages of the customer journey
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Tools to visualize and analyze funnels
PRACTICAL TASKS:
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Workbook Exercises: Develop a KPI model for a specific campaign
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Group Discussion: Share insights on previous lead generation campaigns
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Practical Application: Create a draft marketing plan for your project
2
Session Two
META ADS
INTRODUCTION TO META ADVERTISING
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Overview of Meta’s advertising ecosystem
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Importance of paid media for lead generation
AD TARGETING STRATEGES -
Audience segmentation and targeting options
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Custom and lookalike audiences
CREATING EFFECTIVE AD CAMPAIGNS -
Ad formats and creative best practices
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Budgeting and bidding strategies
PERFORMANCE MEASUREMENT -
Key metrics for ad performance
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Analyzing campaign results and optimization tips
PRACTICAL TASKS:
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Workbook Exercises: Create a sample ad campaign with targeting and budget.
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Live Demo: Set up a test campaign on Meta Ads Manager
3
Session Three
Social Media
ORGANIC GROWTH STRATEGIES
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Best practices for building an engaged audience
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The role of community management
CONTENT CREATION ESSENTIALS -
Types of content that resonate with audiences.
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Tools for creating high-quality visuals and copy
CONTENT CALENDERS -
Planning and scheduling content effectively
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Analyzing the performance of organic posts
ENGAGEMENT TECHNIQUES -
Leveraging user-generated content and collaborations
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Strategies for increasing interaction and shares
PRACTICAL TASKS:
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Workbook Exercises: Develop a content calendar for the upcoming month
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Group Activity: Brainstorm content ideas and strategies for specific audiences
4
Session Four
Google Paid Media Tools
OVERVIEW OF GOOGLE ADVERTISING
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Types of Google ads and their purposes
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Importance of Google Ads for lead generation
CREATING GOOGLE ADS -
Step-by-step guide to setting up Search YouTube and Shopping ads
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Writing effective ad copy and selecting keywordsCAMPAIGN MANAGEMENT
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Tracking and analyzing ad performance
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Techniques for optimizing campaigns for better results
BUDGETING & BIDDING STRATEGIES -
Understanding different bidding strategies
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Setting budgets and maximizing ROI
PRACTICAL TASKS:
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Workbook Exercises: Set up a sample Google Ads campaign
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Practical Application: Review and optimize an existing campaign using insights from the session
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'Offering life changing opportunities to train & work under the guidance of industry professionals'
In-Person
Training Abu Dhabi & Dubai
Virtual Training
Live interactive classes online
Workshops
Groups sessions or personalised coaching
Corporate Solutions
Bespoke training tailored to your business
DIGITAL QUBE | PERSONAL BRANDING + WORK EXPERIENCE | ABU DHABI
Virtual online or in our offices in the UAE - learn how to impress universities and employers with
our branding course PLUS Work Experience. Design skills you can use for the rest of your life!
RAMEEZ
Highly recommended for beginners who wants to unlock the potential in marketing field
ANGELICAH
Digital Qube is instrumental in refreshing my digital marketing knowledge and skills, in a rapid changing digital marketing world, they are equipped with up to date knowledge and expertise, highly recommended.
Donna Fergus
Great overview of digital marketing and practical exercises to use the tools discussed in the course.
