//Customer Experience Benchmarking
How do you outperform the market and make more profit than everyone else?
“Understand what your competitors are doing, and do it better” Rosie Seldon, MD Digital Qube
The key to success is making sure, your website has the BEST CUSTOMER EXPERIENCE. And I mean the best, not just a little bit better. If your company has made sure that it creates a great experience at every touch point within the customers journey, your customers will keep coming back for more!
So how do you know if your company has the best customer experience and outperforms the competitors? Our Customer Experience and User Experience Audit will tell you.
How?
Our team will spend time reviewing your digital assets and those of your competitors. We’ll then score you, showing you how your digital experience compares to other companies with similar product lines.
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Before initiation of the project, we will request your suggestions on competitors you would like to include in the audit. We can also look at international companies that might not be direct competitors. This will give you insight into industry best practices.
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To give you an idea of how this could look, the following chart highlights the summary of a benchmarking study completed for one of the world’s leading banks*.
Competitor Customer Experience Score for Client
* Example only as we cannot share real life company data due to confidentiality
This client scored 52% out of 100 on customer experience, below four of its competitors. However, all the companies featured scored lower than the customer's expectations, showing a huge opportunity. The company that can make its customer experience match its clients' needs more closely will be the organization that will win the majority market share and become the leading player. Get in touch and we'll tell you your score! E-mail rosie.seldon@digital-qube.com